“A mile wide and an inch deep.”

“A mile wide and an inch deep” was a phrase used by a successful business leader to describe the characteristics and techniques of New Zealand entrepreneurs. The point he was making was that Kiwis tend to be ‘jacks-of-all-trades’. Because we come from a commercial environment where resources are thinly spread, we have to be versatile. It’s a double-edged sword — our versatility means we can turn our hands to a variety of opportunities and get things moving, but we are up against it when we try to make inroads into markets that are better serviced by swarms of highly-skilled specialists.