Mike has spent most of his life working out what makes people tick, figuring out what they want and why.
Nelson born and bred, Mike learned at school that ‘intelligence’ isn’t unique to those chasing traditional career avenues expected from Excellence students.
After obtaining his Diploma of Fine Arts Preliminary, he moved on to study Law at Canterbury and Victoria Universities.
He didn’t finish his Law degree; he did, however, achieve a milestone when he broke the World Rocking Chair record.
Mike co-found agencies; Colenso BBDO, Hutcheson Knowles Marinkovich, culminated his advertising career as Managing Director of Saatchi and Saatchi.
Mike is a Fellow of the Chartered Institute of Marketing and Has a Master of Philosophy Degree (1st Class Honours). He has launched several businesses, a director of a number of companies public and private, a business adviser and an Adjunct Professor at Auckland University of Technology, teaching an online Innovation and Entrepreneurship programme.